True Power and Potential of Social Media

Social media became a powerful tool for businesses. If you don’t make your presence in social network then you’re not on internet.  The popularity of social channel decreased the demand of traditional media like Television, Movies, Radio, Newspaper, Magazines. Because news spread in social sites can reach millions of people within few seconds. It is a greatest communication channel which helps you to interact with customers, strangers, expert’s etc. Popular networking sites include Facebook, Twitter, Digg, LinkedIn, YouTube, Wordpress, Ning and many more. Powerful elements of social network are

•          Blogs
•          Wikis
•          Micro blogs
•          RSS
•          Social bookmarking
•          Livecasting
•          Online gaming
•          Forums and opinion sites
•          Sharing of photos, video and music.

Social media is a powerful internet and mobile tool for sharing and conversing with others. It is all about integrating technology, telecommunication, interaction, sharing of pictures, videos and audio.                  It creates opportunities and helps in global communication. Recent survey states that

•          394 million users watch YouTube video clips.
•          346 million users read web blogs or personal blogs on wordpress. 
•          307 million users visit their friend’s social page on Facebook.
•          273 million users manage their social profiles using mobile technology.
•          303 million users share videos using flip.
•          248 million users upload their picture to Flickr.
•          216 million users install podcast videos and audio.
•          160 million users subscribed to RSS feeds

         This figure states how you comminute with people using social sites. It is estimated that there can be rapid shift in these numbers in upcoming years.

Potential of social media

           Through Facebook, twitter, linkedln you can communicate with employees, friends, customers, business partners, professional advisors etc. Social media communication is different from others. Because you can invite any person to participate in your conversation, it is vivid and vivacious; you can stay connected with everyone at any time from any place.

              It is estimated that 43% of online consumers and users have social networking profiles. So it’s a best platform for entrepreneurs to promote their products or services on social pages. They can directly interact with customers and can know their opinions and feedback. This results in better customer service which can ultimately increase their business productivity.

 Using this platform, customer can share their experience. They can advise others. For example if you have any queries post them on social sites. There are many people who can listen your words and can respond to your queries.

           It is estimated that content shared in social network is

·         55%        : upload photos

·         21%        : upload videos

·         23%        : install applications

·         74%        : communicate with friends

·         30%        : write blogs

·         9%          : Promote brands

              It is a great entertainment channel. You can play games; watch videos etc. 70% of users access their social profiles using smartphone devices. You can stay connected with latest updates in social sites even while on the go.

Author bio: Maria Rodriguez from Manchester, UK.  I’m a blogger and editor. Currently I’m working on PPI claims. Follow me at ppiclaimsmaria.