J.D. Power Smartphone Satisfaction Rankings Topped by Apple

If you're an Apple smartphone owner, then you're going to be somewhat smug about this next bit of news, and quite rightly - it turns out that people are happier with their iPhone than anyone else relying on smartphones from other manufacturers. This comes after a study polled almost ten thousand smartphone owners to see how happy they were with their device's ease of use, feature set, aesthetics and performance.

The average, on the 1000-point scale the J.D. Power Smartphone Satisfaction Rankings uses, was 796, one point above Nokia, two above Samsung, and one above Motorola. But here's where Apple brings the pain - it came in at 855 on that scale, dominating everyone else on the list. Even HTC didn't manage to hit the average, only reaching 790.

Of course it's worth bearing in mind that that's a pretty impressive satisfaction rating, given those numbers - bar Apple's - are all almost 8/10. But that Apple 8.5 has gotta hurt! The Californian tech design company also took home the title of "our smartphone makes people the happiest" every year from 2009 to 2011, and has increased satisfaction since 2012.

This is a big deal for Apple, but it also paints an accurate picture of how seriously they take customer satisfaction. It's not just their generous and helpful approach to helping Apple customers with any problems they might have - it's their general attitude to ensuring that everything is as accessible and high in quality as possible. How they've managed to knock this approach out of the park year after year isn't clear - especially in a post-Jobs environment where some are curious about what direction the company will take - but it is seriously impressive.

In fact, it also tends to point to customer satisfaction not as a boast, but as a simple fact - people tend to find Apple's products far less complex, and the reasons it gives for why people should choose an iPhone over other smartphones includes the aforementioned survey as clear, unbiased evidence that they're committed to making the best technology on the market.

It'd be interesting to see the tablet computer chart, if anything - primarily because few tablets have even come close to matching the iPad, and its Retina Display has once again pushed it significantly ahead of the competition.

The challenges that lie ahead of Apple in the coming years are those of iteration - being able to showcase significant changes and improvements so customers don't feel like they're buying the same phone with a few tweaks and new bells and whistles. It's a challenge they have to face when the rest of the smartphone manufacturer's circle is putting out many different models for different operating systems and purposes, while Apple has stuck to its iPhone guns and had a single timeline for the product. It's bold, and it's certainly paying off in spades, if these stats are anything to go by.

Author Bio:

Jaime Wills has an interest in anything to do with technology, computer graphics, modern art and companies like O2. Her free time is taken up exploring her passion for playing video games  and she also maintains a passion for art. Follow on Google+