amazon kindle(s) interest in india

World's biggest online retailer Amazon has finally decided to enter the Indian market, with the launch of its India Kindle store and a partnership with electronics retailer Croma, a Tata outfit, to sell its trademark Kindle e-book reader. The company began testing the waters earlier this year , when it launched Junglee.com - its comparison shopping website. 

According to a release, the India Kindle Store offers over one million books, conveniently priced in rupees.  This is a a step its competitor, Penguin Books India, has still not taken. 

"We are proud to launch this new Kindle store for Indian customers -offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors." said Russ Grandinetti, vice president of Kindle Content, Amazon.com, in a release.

The Kindle will be available across all Croma retail outlets at a price of Rs.6,999.

We are excited to be the fist retailer in India to offer the latest generation Kindle to our customers . This product will launch exclusively in all Croma stores across India" said Mr. Ajit Joshi, CEO and Managing Director of Croma. 

Amazon has officially introduced the ad-free, Wi-Fi Kindle with a 6" e-ink greyscale screen to the market. Sold with a one-year warranty, the e-reader is available for Rs 6,999 at all Croma retail outlets as well as CromaRetail.com. Here are the specifications of the Kindle:

• 6" E-Ink display, 600x800 (167 ppi), 16-level greyscale screen.
• 6.5" (h) x 4.5" (w) x 0.3" (8.7 mm) (d), 170 grammes.
• 2 GB internal storage (1.25 GB user-accessible), free cloud storage for content bought from Amazon.
• USB 2.0 port for charging, Wi-Fi 802.11 b/g/n.
• File formats: Kindle (AZW), TXT, PDF, unprotected MOBI, PRC, HTML, DOC, DOCX, JPEG, GIF, PNG, BMP through conversion.
• Charging time: 3 hours; Battery life of 3 weeks with Wi-Fi on and 1 month with Wi-Fi off.
• Colour: Graphite, Comes with 1-year manufacturer warranty.

The Kindle store is also a great space for those who are unable to find certain books in India or the only versions that are available are way too expensive.